Effective date: 2 March 2026
What we collect
This site uses two analytics services to understand how visitors interact with our research. We do not collect personal information beyond what these services provide.
Google Analytics 4 (GA4)
We use GA4 to measure page views, scroll depth, outbound link clicks, and time on page. GA4 uses first-party cookies and collects anonymised interaction data. Google's privacy policy applies to data processed by GA4. You can opt out using the Google Analytics Opt-out Browser Add-on.
LinkedIn Insight Tag
We use the LinkedIn Insight Tag to measure the effectiveness of LinkedIn campaigns. This tag collects data about visits to our site from LinkedIn users, including URL, referrer, IP address (anonymised), device and browser characteristics, and timestamp. LinkedIn's privacy policy governs this data. You can opt out in your LinkedIn ad preferences.
What we do not collect
- We do not use advertising cookies or retargeting pixels beyond the LinkedIn Insight Tag.
- We do not collect names, email addresses, or other personally identifiable information through this site.
- We do not sell or share analytics data with third parties beyond Google and LinkedIn.
- We do not use fingerprinting or cross-site tracking techniques.
Cookies
This site sets first-party cookies for Google Analytics (_ga, _ga_*)
and a LinkedIn cookie (li_sugr, bcookie). These are used solely
for analytics purposes. No cookies are used for personalisation or advertising.
Data retention
Google Analytics data is retained for 14 months (the default GA4 retention period). LinkedIn Insight data is retained per LinkedIn's data retention policies.
Your rights
You can disable cookies in your browser settings, use the opt-out links above, or use a content blocker to prevent analytics scripts from loading. The site functions fully without JavaScript or cookies enabled.
Contact
For privacy questions, contact adrian@failurefirst.org.